The Business of Time 2025

Lee Dong-wook is the face of Tissot's PRC 100 Solar, a reinterpretation of a classic model.

Exploring the facets of time with Tissot

From granite-hewn cases to solar-powered innovation, the brand’s latest unveilings highlight its dual mastery of heritage and progress

The evolution of Rado’s softly squared icon, the Anatom, continues in 2025 after its celebrated comeback two years ago.

Rado icons get modern makeovers

The brand reasserts its mastery of form and material with four distinctive timepieces that embody its design-forward ethos

For nearly a century, Longines has accompanied some of the world’s greatest explorers in their conquest of air, sea and land.

Longines’ Spirit collection soars to new heights

Honouring nearly a century of aviation legacy, the brand’s new models celebrate the pioneering spirit of those unafraid to push boundaries

Instead of the three familiar thin hands in a regular watch, there is only one broad skeleton retrograde hand on the UR-150 Blue Scorpion.

Urwerk watches defy tradition

Felix Baumgartner and Martin Frei, founders of the independent watch brand, continue to let their imaginations run wild with these recent pieces

The Freak X Crystalium is a limited-edition watch with a rotating hour disc made of Crystalium, a unique material with a rose gold PVD finish.

Ulysse Nardin: The Freak and beyond

The iconic model from 2001 has been evolved, along with other novelties that honour the brand’s heritage

The grey-black tone of the Chronomètre Furtif comes from tungsten carbide, the material used for the watch case and bracelet.

F.P.Journe is hot. Its new watches are hotter

Even after over 40 years of watchmaking, the technical genius with an artistic flair hasn’t lost his touch

Tag Heuer's TH-Carbonspring is a revolutionary hairspring technology that illustrates the maison's avant-garde watchmaking expertise.

Tag Heuer redefines precision and performance

Groundbreaking releases at Geneva Watch Days 2025 fuse advanced materials, celestial design and digital innovation

The centre of gravity of the SLGW003 has been lowered to ensure the comfort and stability for which Grand Seiko’s Evolution 9 creations have become renowned.

The genius of Grand Seiko

From receiving prestigious awards to pushing the limits of technical innovation, the brand has established itself as a leader in watchmaking

The H08 gets two new titanium additions, including this monochromatic model offered on a matching bracelet with matte finish.

From pace to pause

Hermes answers two sides of modern time with three new timepieces

The Breguet Type XX Chronographe reference 2075 is inspired by an emblematic model dating back to 1955.

Breguet’s 250-year journey of innovation

Something remarkable happens when the brand draws on its illustrious heritage connected to the golden age of aviation, culminating in the creation of two exquisite chronographs