The Business of Time 2025

Something remarkable happens when the brand draws on its illustrious heritage connected to the golden age of aviation, culminating in the creation of two exquisite chronographs

Hermes answers two sides of modern time with three new timepieces

From receiving prestigious awards to pushing the limits of technical innovation, the brand has established itself as a leader in watchmaking

Groundbreaking releases at Geneva Watch Days 2025 fuse advanced materials, celestial design and digital innovation

The iconic model from 2001 has been evolved, along with other novelties that honour the brand’s heritage

Felix Baumgartner and Martin Frei, founders of the independent watch brand, continue to let their imaginations run wild with these recent pieces

Honouring nearly a century of aviation legacy, the brand’s new models celebrate the pioneering spirit of those unafraid to push boundaries

From granite-hewn cases to solar-powered innovation, the brand’s latest unveilings highlight its dual mastery of heritage and progress

The brand reasserts its mastery of form and material with four distinctive timepieces that embody its design-forward ethos