A bubble tea brewed from blockchain euphoria

New York

THERE'S a new leader in the sweepstakes for the zaniest name change in the crypto craze.

Long Island Iced Tea Corp shares rose as much as 289 per cent after the unprofitable Hicksville, New York-based company rebranded itself Long Blockchain Corp. It's the latest in a near-daily phenomenon sweeping the stock market, where obscure microcap companies reorient to focus on some aspect of the mania sparked by bitcoin's 1,500 per cent rally this year.