A digital platform to move capital efficiently

TO the layman, social media platform LinkedIn might be described in one of two ways - the "Facebook" equivalent for professionals and/or a repository for an online version of your resume, albeit to varying degrees of updatedness.

But LinkedIn's mission is about more than just connecting the world's professionals; its mission also includes making them more productive, and its vision extends to creating an economic graph that showcases economic opportunities around the world. To that end, its business streams are broadly divided into three segments - talent solutions, marketing solutions, and premium subscriptions.

Most professionals would be familiar with the free and premium subscription perks offered by LinkedIn. After all, according to LinkedIn's data, eight out of 10 professionals in Singapore have a profile on their platform. But it is not just individuals' data that LinkedIn is curating.