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Abrdn eyes growth from investment technology as it aims to be more than a fund manager

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Raphael Lim

Raphael Lim

Published Mon, Jun 27, 2022 · 05:50 AM
    • Stephen Bird, chief executive of abrdn, is working on a 3 year plan to grow the company through its investments, personal and adviser business lines
    • Stephen Bird, chief executive of abrdn, is working on a 3 year plan to grow the company through its investments, personal and adviser business lines PHOTO: abrdn

    ASSET manager abrdn has been on a drive to transform itself, first with a new brand and now with technology. The company's chief executive Stephen Bird said he hopes to harness new technologies to be more client-focused and to diversify the group's sources of revenue.

    Bird took the helm of the Edinburgh-headquartered company in September 2020, having been approached by chairman Douglas Flint to turn around the nearly 200-year-old company.

    At the time, the company was known as Standard Life Aberdeen – following the 2017 merger of Aberdeen Asset Management and Standard Life – and was facing challenges, including net outflows and declining revenue.

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