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AccorHotels sees saturation giving it the upper hand

Singapore

DESPITE a slightly softer start to the year for the Singapore hotel market, AccorHotels said that its properties here are outperforming the sector, with both occupancy and rates doing well.

Chairman and chief executive officer for the Asia-Pacific Michael Issenberg said that, contrary to belief, having a saturation of hotels and brands in Singapore has given the group the upper hand.

"(It) enables us to cross-promote our hotels and brands and gives us an advantage over individual operators when it comes to distribution, purchasing and marketing. Having all or most of our brands present in the city, where we are headquartered, allows us to showcase all our brands in one place to investors...

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