AirAsia's food delivery flight here unlikely to unseat incumbents
Move could be to distract from its current problems within aviation sector or to maintain connectivity with customers
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Singapore
IT WON'T be as easy as pie for AirAsia to eat the lunch of the leaders in Singapore's food delivery market, and the revenue it will generate is likely to be a drop in the ocean to the Malaysia-based loss-making budget air carrier.
Li Jianggan, chief executive of venture builder Momentum Works, told The Business Times that it is tough for a new general platform to break into Singapore's competitive food delivery space, where Grab and Foodpanda already command 76 per cent of the market, and especially Grab has invested a lot to build up profitability factors.
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