AirAsia's food delivery flight here unlikely to unseat incumbents
Move could be to distract from its current problems within aviation sector or to maintain connectivity with customers
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IT WON'T be as easy as pie for AirAsia to eat the lunch of the leaders in Singapore's food delivery market, and the revenue it will generate is likely to be a drop in the ocean to the Malaysia-based loss-making budget air carrier.
Li Jianggan, chief executive of venture builder Momentum Works, told The Business Times that it is tough for a new general platform to break into Singapore's competitive food delivery space, where Grab and Foodpanda already command 76 per cent of the market, and especially Grab has invested a lot to build up profitability factors.
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