Alibaba, YuuZoo expand joint e-sport events from China to 6 south-east Asia markets

SOCIAL e-commerce company YuuZoo on Thursday announced that its March 30 agreement with Alibaba Sports Group to organise and run the AliSports World Electronic Sport Games (WESG), as well as manage the E-Sports Clubs Competition Center for Alibaba throughout China, has been expanded to also include six countries in South-east Asia. They are Singapore, Indonesia, Thailand, Malaysia, Vietnam and the Philippines.

As is the case in China, AliSports will pay YuuGames an agreed fee to organise and run WESG throughout South-east Asia.

As in China, YuuZoo expects to gain a significant number of new users, who will be added to YuuZoo's fast-growing user base, and generate significant additional revenue from promotional fees, advertising revenue, and e-commerce sales, the company said.

YuuGames is a joint venture by YuuZoo and XG AMA. YuuGames functions within YuuZoo's virtual shopping mall, and will be fully localised and mobile-optimised for the mainland Chinese market.

AliSports is the newly-formed sports division of global e-commerce powerhouse Alibaba that targets China's sports industry.