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Amex reaching out to SME sector

It launches business travel credit card; plans to offer more products addressing cashflow, security, others

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Second from left: Celine Chua, American Express Singapore vice-president and general manager, global commercial services; Geoff Begg, senior vice-president and general manager, global commercial services Asia Pacific, Amex; Campbell Wilson, senior vice-president, sales and marketing, Singapore Airlines; and Edwin Chiang, area vice-president Singapore, SIA.

Singapore

AMERICAN Express (Amex) is often seen as an imposing brand, but it is looking to change that perception as it reaches out to small and medium-sized enterprises (SMEs) with tailor-made financial products like its business travel credit card launched on Thursday.

Geoff Begg...

sentifi.com

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