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Amid price war, ‘virtual telcos’ need to differentiate or die

Yong Jun Yuan

Yong Jun Yuan

Published Thu, Aug 17, 2023 · 05:00 AM
    • About 10 of these players are battling the four MNOs and their sub-brands, such as Singtel’s Gomo and StarHub’s Giga, for market share.
    • About 10 of these players are battling the four MNOs and their sub-brands, such as Singtel’s Gomo and StarHub’s Giga, for market share. PHOTO: BT FILE

    AS THE price war in the telecoms sector rages on, mobile virtual network operators (MVNOs) – the original disruptors of the industry – now find themselves on the back foot.

    In an increasingly unfavourable environment, MVNOs have to differentiate – or die, according to industry watchers.

    MVNOs, or so-called “virtual telcos”, lease network capacity from mobile network operators (MNOs) such as Singtel , StarHub and M1 to provide mobile services.

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