The Business Times

Apple slashes sales estimates of its headset

    • The iPhone-maker had initially hoped to sell about 3 million units a year, but has now pared back those estimates to about 1 million, and then to 900,000 units.
    • The iPhone-maker had initially hoped to sell about 3 million units a year, but has now pared back those estimates to about 1 million, and then to 900,000 units. PHOTO: REUTERS
    Published Thu, May 18, 2023 · 10:52 PM

    APPLE has lowered sales estimates for its long-awaited mixed-reality headsets by about two-thirds, Bloomberg News reported on Thursday (May 18), citing people familiar with the matter.

    The iPhone-maker had initially hoped to sell about 3 million units a year, but has now pared back those estimates to about 1 million, and then to 900,000 units, the report said.

    The company is set to hold a developers’ conference on June 5, where it is expected to present the product, the report said.

    Apple did not immediately respond to a Reuters request for comment.

    The mixed-reality headset, which can overlay digital objects on a view of the real world, is widely anticipated to be Apple’s next major product.

    The headset is expected to cost around US$3,000, Bloomberg News had reported in February. Meta Platform’s Quest Pro virtual and mixed reality headset is priced at about US$1,000. REUTERS

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