Artivision gains on contracts with three Israeli companies

CATALIST-LISTED video advertising firm Artivision Technologies jumped 18.7 per cent on Tuesday morning, following an announcement on Monday that it has bagged contracts with three Israeli companies.

The companies are Reshet Noga, a commercial video site; Web3, a digital media group; and Globes Publisher Itonut, one of the oldest financial newspaper publishers in Israel.

On Tuesday, after gaining 1.4 cents, Artivision's counter was trading at S$0.089.

Under the contract, Artimedia, its wholly-owned subsidiary, will provide the companies the use of its Advision Platform, a video advertising insertion server which allows viewers to see advertisements on their computers and mobile devices.

Its platform offers innovative and engaging video advertising formats that synchronise advertisements with video content to optimise advertising performance, Artivision said.

In return, Artimedia will receive advertising serving fees from Reshet and Web3. Artimedia will also share advertising revenue with Web3 for advertising campaigns sold by Artimedia.

Under the contract with Globes, Artimedia will purchase advertising media from Globes and sell such views to advertisers using the Advision Platform.