Asia to be Food Empire’s top brew as coffee giant percolates expansion plans
In doing so, the group aims to balance the risks associated with geopolitical instability and currency volatility, particularly in its traditional markets of Russia and Eastern Europe
FOOD Empire will be deepening its roots in South-east Asia and Central Asia, as the instant-coffee maker looks to brew up the next wave of growth.
The mainboard-listed company intends to ramp up its investments in these regions, banking on their relative economic stability and burgeoning consumer markets.
“The geopolitics and a lot of currency volatility (in Europe) was primarily a reason why we looked to Asia, because this region has been more stable for us,” chief executive officer Sudeep Nair told The Business Times.
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