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Audience Analytics eyes growth in Vietnam, M&A opportunities

The Catalist-listed company is sitting on S$21.6 million in cash as at Dec 31, 2024, with S$2.8 million in current liabilities

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Sharanya Pillai

Sharanya Pillai

Published Mon, May 26, 2025 · 06:00 AM
    • Audience Analytics' managing director William Ng hopes to attract investors with a long-term view and reward them.
    • Audience Analytics' managing director William Ng hopes to attract investors with a long-term view and reward them. PHOTO: AUDIENCE ANALYTICS

    [SINGAPORE] Audience Analytics, an organiser of regional business awards and career fairs, is seeking growth in Vietnam with its recent investment in a business partner there, while looking out for merger and acquisition (M&A) opportunities.

    On May 15, the company inked a deal to acquire 30 per cent of Snowball, a Vietnam-based management consultancy, for 17.5 billion dong (S$870,000).

    Snowball has partnered Audience Analytics to organise business awards since 2018, said the Catalist-listed company’s chairman and managing director William Ng.

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