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Bank tie-ups with concert organisers are helping to win customers

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Tan Nai Lun

Tan Nai Lun

Published Mon, Jun 26, 2023 · 02:25 PM
    • According to chat groups on Telegram set up to discuss the concert, Swifties have said they rushed to open accounts or apply for credit cards with UOB the moment news of the presale broke in the morning on Wednesday (Jun 21).
    • According to chat groups on Telegram set up to discuss the concert, Swifties have said they rushed to open accounts or apply for credit cards with UOB the moment news of the presale broke in the morning on Wednesday (Jun 21). PHOTO: AFP

    UOB is seeing a gold rush for its savings accounts and credit cards – not because of cashback perks or gifts, but because Taylor Swift is coming to Singapore.

    The American pop star will be performing in Singapore as part of her much-hyped Eras Tour, and the city-state will be the only stop she is making in South-east Asia.

    Tickets, which go on sale on Jul 7, are expected to be difficult to get. So, many “Swifties” – as Swift’s fans refer to themselves – are seeking possible ways to get a leg up, including a presale reserved for customers of UOB, and reserved tickets for UOB cardholders during the general sale.

    Singapore banksConcertsCredit/Debit cards

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