Ant says sorry for baiting users into credit system

Hong Kong

ANT Financial, the internet finance behemoth controlled by billionaire Alibaba founder Jack Ma, has apologised for roping unsuspecting users into its fledgling but fast-growing credit-score system.

Ant Financial's Alipay kicked off a free service this week to help users generate a consumption profile based on their shopping history. But buried at the bottom of its landing page was a small box - checked by default - that automatically enrolled users to its Sesame Credit unless they opted out.