For BNP Paribas and women's tennis, it's a perfect match
French bank's new Singapore CEO says WTA Finals sponsorship sends clear signal of commitment to S'pore and APAC
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Lee U-Wen
Singapore
WHEN Joris Dierckx flew to Singapore in August this year to begin his new role at BNP Paribas, it was a bit of a homecoming of sorts for the 49-year-old Belgium national.
He had lived in Singapore for nearly seven years - from 2001 to the end of 2007 - as a senior executive at Belgian financial institution Fortis, which was later merged into the BNP Paribas Group and became BNP Paribas Fortis.
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