Brainstorming for a digital mindset
THE five-day DBS MegaHackathon took place from March 23-27 at Block 79, Ayer Rajah, a space that houses numerous tech and business startups.
The event kicked off with a two-day workshop to help DBS employees adopt a digital mindset and an outside-in approach to the customer journey. This was followed by a three-day hackathon where bank staff and startups teamed up to create 19 prototype mobile apps to better engage customers in an increasingly mobile world.
Judges at the DBS MegaHackathon included the bank's chief executive Piyush Gupta, its chief innovation officer Neal Cross and head of group human resources Lee Yan Hong, as well as venture capitalist Jeffrey Paine.
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