CIMB awards credit card points for share trades
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Kuala Lumpur
MALAYSIAN bank CIMB is aiming to grow its market share in both the credit card and share-trading segments by awarding credit-card bonus points for share trades.
Its marketing campaign, launched this month with the tagline "The more you trade, the more points you will earn", aims to create customer loyalty and give the bank an edge over its competition.
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