CIMB launches six-month brand campaign
Bank's message: "It's not about the size but service"
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CIMB Bank Singapore has partnered Havas Worldwide to launch the Small Bank Theory (SBT) campaign in Singapore, CIMB and Havas Worldwide announced in a joint press release on Thursday.
Conceptualised and executed by Havas Worldwide Singapore, the objective of this new campaign is to raise awareness of CIMB Bank Singapore and its core product offerings, and also to attract new customers by differentiating itself from other banks.
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