Consumers go down market to keep racking up credit card debt

Published Sun, Jul 24, 2022 · 08:30 AM
    • credit cards, denim, jeans
    • credit cards, denim, jeans Pixabay - TheDigitalWay

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    CREDIT-CARD executives have started to see US consumers shift their spending to lower-cost products as they grapple with inflation at its highest level in 40 years. 

    Overall volume on credit cards soared 20 per cent to US$1.1 trillion at the country’s largest lenders in the second quarter, with many of them reporting record spending for the period. Executives said the recent surge in prices has done little to damp consumers’ appetite for either travel or goods and services. 

    “They’re continuing to spend very rationally, they’re continuing to pay us back,” Synchrony Financial chief financial officer Brian Wenzel said in an interview, adding that rising prices seem to be leaving customers deciding, “I may not be getting Ben & Jerry’s ice cream, I may get Breyers ice cream.”

    Before second-quarter earnings were announced, investors worried how US consumers were handling myriad headwinds, from soaring inflation and rapidly rising interest rates to the persistent coronavirus pandemic. But, one by one this week, credit-card executives said consumers seem to be holding up well so far. 

    “While there may be clouds, they’re far enough out there,” Roger Hochschild, chief executive of Discover Financial Services, said in an interview. “Consumers in our segment remain in good shape.” 

    Heading into the year, US consumers had amassed US$2.5 trillion in excess savings, which they’ve used to continue to pay down debt and keep up with their bills. Net charge-off rates at the country’s 5 largest credit-card lenders dropped to an average of 1.9 per cent in the second quarter from 2.6 per cent a year ago.

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    “I’m struck by, though, the strong starting point for consumers as we look into the potential headwinds of inflation and more economic trouble,” Capital One Financial chief executive Richard Fairbank said on a conference call with analysts. “I would contrast this, of course, to the Great Recession or the Great Financial Crisis, where the consumer was in a much weaker position going into that.” 

    American Express said on Friday that spending on travel and entertainment surpassed pre-pandemic levels for the first time in April, a surge that helped boost worldwide billed business to a record US$340 billion in the second quarter. The firm’s shares surged as much as 7.1 per cent in intraday trading after reporting second-quarter results, and ended the day up 1.9 per cent.

    “When you look at the bookings that are further out 3 to 6 months, they’re as strong today as they were back in May,” AmEx chief financial officer Jeff Campbell said in an interview. “The pent-up demand is not going to go away any time soon.” BLOOMBERG

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