Hong Kong banks vie for young customers
They are offering online perks to people aged 18-24 who are key to future retail profit
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Hong Kong
BANKS in Hong Kong are intensifying the battle for young customers who are key to their future retail profit, offering online perks and mobile banking products in a bid to erode the dominance of HSBC in its Asian stronghold.
Like peers around the world, banks operating in Hong Kong including Bank of China Ltd and Citigroup Inc are trying to improve their online banking products to lure tech-savvy students and young professionals as they are about to open their first bank account.
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