HSBC shuts down Hong Kong-based trade start-up Serai

Published Wed, Jun 8, 2022 · 07:55 PM
    • "We regret to inform you that Serai will be winding down all operations," Serai said on the now-defunct website.
    • "We regret to inform you that Serai will be winding down all operations," Serai said on the now-defunct website. PHOTO: SERAI

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    A HONG KONG-BASED trade platform launched by HSBC Holdings 3 years ago with much fanfare has shut down after failing to build a commercially viable business, the London-headquartered bank said on Wednesday (Jun 3).

    Serai, a wholly-owned subsidiary of Europe's biggest bank, that connected small-and-medium-sized apparel makers with component suppliers worldwide, was HSBC's first investment in a non-banking tech startup.

    "The decision to wind down Serai follows a thorough business review and is a purely commercial decision," HSBC said in a statement to Reuters.

    "We regret to inform you that Serai will be winding down all operations," Serai said on the now-defunct website.

    "Despite a huge amount of progress made by the team, it has proven difficult to build a commercially viable business. As a result, we've made the difficult decision to close our doors," it said. REUTERS

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