Inflation tantrum no easy win for consumer stocks
Consumer brands gain from price hike only if it can be passed to consumers
Singapore
THE world has become used to low inflation, but now, fears of inflation overshooting central banks' expectations are giving some investors pause.
And on the surface of it, some punters might be eager to latch onto consumer stocks as a theme behind inflation play. Here's the sales pitch: Prices go up, customers dutifully pay, profits go up. We're all winners.
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