OCBC pledges to be 'simply spot on' for customers
Singapore
OCBC Bank launched its new Brand Promise campaign on Monday with the tagline, Simply Spot On.
Stressing that this is not a marketing campaign, OCBC said that it is the bank's pledge to customers that it will "make the effort to listen to them, truly understand them, and come up with the most appropriate solutions to meet their needs".
The pledge to be Simply Spot On cuts across everything the bank does - its products and processes; channels and capabilities; client service and interaction; and in its digital offerings.
In a statement, Group CEO Samuel Tsien said that the Brand Promise tagline is "easy to remember, but not easy to live up to".
"It is simple and clear in what we are promising our customers, but it also means that we have set ourselves a very high bar to meet. And that is why everyone at OCBC is committed to living the Brand Promise every day so that we can deliver the Simply Spot On experience to our customers consistently."
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