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UBS launches biggest ad campaign in 7 years to ‘drive business’

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Joan Ng

Joan Ng

Published Mon, Feb 5, 2024 · 05:00 AM
    • John McDonald, group chief marketing officer at UBS, hopes to get buy-in for the campaign from the bank's clients as well as its employees.
    • John McDonald, group chief marketing officer at UBS, hopes to get buy-in for the campaign from the bank's clients as well as its employees. PHOTO: UBS

    HAVING recently swallowed Credit Suisse, UBS wants the world to know indigestion won’t be a problem.

    The man tasked with spreading the word is John McDonald, the bank’s chief marketing officer. Just over a year into his post at UBS, he is presiding over the bank’s biggest marketing investment since 2016.

    Financial industry publication Finews estimated the figure at double-digit millions – a figure McDonald would neither confirm nor deny.

    UBScredit suisseBrandingAdvertising/marketingBankingWealth management

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