UOB partners Prudential, Nickelodeon to enhance parents' planning for kids
The UOB KidSmart Programme lets children identify their strengths and allows parents to work with the bank to nurture their development
Singapore
UNITED Overseas Bank (UOB) has teamed up with Prudential Singapore and Nickelodeon Asia to enhance its existing UOB KidSmart Programme for parents to better understand their children's strengths, and chart a financial plan to support their development.
Under the programme, children take a five-minute online test to identify their natural abilities based on eight types of intelligences through Multiple Intelligence Developmental Assessment Scales (Midas), a tool to assess aptitude. Parents then use the results to partner UOB on a financial plan to nurture their child's unique strengths.
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