Wells Fargo to launch new ad campaign
It is part of efforts to regain trust after sales scandal last year hit account openings
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New York
WELLS Fargo & Co will launch a new multi-channel ad campaign, its chief executive said on Tuesday, in a further sign of the bank's efforts to regain trust after a sales scandal last year caused a sharp drop in account openings.
The advertising campaign, to begin in mid-April, will be published across different media channels and focus on the changes the bank has implemented since it was rocked by revelations over illegal sales practices in September last year.
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