In Brief

Asiatravel eyes more bookings through TripAdvisor tie-up

CATALIST-quoted Asiatravel.com Holdings has become the first online travel agency in Asia-Pacific to take part in TripAdvisor's instant booking feature.

The instant booking feature, which is currently available to US travellers through the TripAdvisor mobile app and website, allows users to make hotel reservations through TripAdvisor partners while remaining on the TripAdvisor site. It thus benefits TripAdvisor's hotel and online travel agency partners, with the potential for more bookings and improved downstream conversion.