Building trust through culture reporting
Companies should demonstrate how they have embedded the right culture, as well as its place along the firm's value chain.
TRUST is often considered one of the most valuable commodities in business. It is an indicator of how stakeholders perceive an organisation, and is a vital ingredient in long-term sustainable growth. The challenge with trust is that it cannot be bought - it has to be earned and maintained.
The level of trust in organisations is still not at a healthy level. According to the 2019 Edelman Trust Barometer, only 47 per cent of people found the CEO of an organisation a credible source of information that they could trust. In fact, more people (63 per cent) thought a person like themselves was trustworthy.
Culture eats strategy for breakfast
