Building trust through culture reporting
Companies should demonstrate how they have embedded the right culture, as well as its place along the firm's value chain.
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TRUST is often considered one of the most valuable commodities in business. It is an indicator of how stakeholders perceive an organisation, and is a vital ingredient in long-term sustainable growth. The challenge with trust is that it cannot be bought - it has to be earned and maintained.
The level of trust in organisations is still not at a healthy level. According to the 2019 Edelman Trust Barometer, only 47 per cent of people found the CEO of an organisation a credible source of information that they could trust. In fact, more people (63 per cent) thought a person like themselves was trustworthy.
Culture eats strategy for breakfast
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