Building trust through culture reporting

TRUST is often considered one of the most valuable commodities in business. It is an indicator of how stakeholders perceive an organisation, and is a vital ingredient in long-term sustainable growth. The challenge with trust is that it cannot be bought - it has to be earned and maintained.

The level of trust in organisations is still not at a healthy level. According to the 2019 Edelman Trust Barometer, only 47 per cent of people found the CEO of an organisation a credible source of information that they could trust. In fact, more people (63 per cent) thought a person like themselves was trustworthy.

Culture eats strategy for breakfast

How then does one go about increasing the amount of trust for an organisati…