Catalist-bound Shopper360 places 38m shares at 29 cents each in IPO

Singapore

MALAYSIA-BASED Shopper360 Limited on Wednesday placed 38 million shares at S$0.29 each for its initial public offering (IPO) for an eventual listing on the Catalist of the Singapore Exchange, as it looks to harness its strengths in in-store advertising to move into the digital space.

Said Chew Sue Ann, Shopper360's executive chairman and group managing director, in a Wednesday release: "Being an expert in engaging customers in the traditional brick-and-mortar model, we are ready to capture opportunities in the digital realm."