CGS-CIMB's investment platform plugs gap in ageing client base

Digital platform ProsperUS targets millennials and Gen Z with a focus on long-term investing and wealth creation

Published Thu, Sep 9, 2021 · 05:50 AM

Singapore

WHEN the Covid-19 pandemic tanked global markets, a surprising demographic rushed in: millennials and Gen Z. As online brokers sprinted to win a slice of the growing market in digitally savvy investors, CGS-CIMB launched a platform built especially for them.

Launched in March, ProsperUS is a digital investment service platform targeted at those under 40 with a focus on long-term investing and wealth creation.

It currently offers access to eight asset classes across 30 exchanges and 25 markets.

Products include equities, bonds and various derivatives, as well as both exchange-traded funds (ETFs) and mutual funds.

Although CGS-CIMB already has an online brokerage platform, the…

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