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Challenger enters luxury audio market with concept store in ION Orchard

It hopes to expand its retail footprint across Singapore and create new store experiences

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Published Fri, Jan 18, 2019 · 09:50 PM

    DeeperDive is a beta AI feature. Refer to full articles for the facts.

    Singapore

    FOR all the buzz that e-commerce gets, retail industry veteran Loo Leong Thye remains convinced that brick-and-mortar stores still make better business sense.

    "Online is about convenience and price. If you don't sell cheap, people don't buy. If we do promotions, we do very well. If we don't do promotions, it's so-so," the founder and chief executive of electronics retailer Challenger Technologies told The Business Times on Friday.

    Retail

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