Challenger enters luxury audio market with concept store in ION Orchard
It hopes to expand its retail footprint across Singapore and create new store experiences
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FOR all the buzz that e-commerce gets, retail industry veteran Loo Leong Thye remains convinced that brick-and-mortar stores still make better business sense.
"Online is about convenience and price. If you don't sell cheap, people don't buy. If we do promotions, we do very well. If we don't do promotions, it's so-so," the founder and chief executive of electronics retailer Challenger Technologies told The Business Times on Friday.
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