China F&B brands view Singapore as first stop before expanding to Asean
Building a strong brand presence here earns them an international reputation, industry players say
Add BT as a preferred source
SINGAPORE consumers are seeing a new wave of Chinese food and beverage (F&B) brands entering the local market as the Republic gains popularity as a point of entry to the region.
Such businesses consider Singapore an important first stop as building a strong brand presence here earns them an international reputation, which helps them expand, industry players from China told The Business Times.
As at end-June, there were about 184 outlets run by 32 Chinese F&B brands in Singapore. Roughly nine in 10 of these outlets have opened since the Covid-19 pandemic, said consultancy Momentum Works.
TRENDING NOW
Not in education, employment or training: Why more Hong Kong youths are opting out of work
Malaysian tycoon Vincent Tan’s sell-downs point to pruning rather than an exit plan
Lamborghini-driving boss of Eminent Frog Porridge charged with S$3.8 million tax evasion, money laundering
Can Labubu and Pop Mart survive the future?
