China F&B brands view Singapore as first stop before expanding to Asean
Building a strong brand presence here earns them an international reputation, industry players say
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SINGAPORE consumers are seeing a new wave of Chinese food and beverage (F&B) brands entering the local market as the Republic gains popularity as a point of entry to the region.
Such businesses consider Singapore an important first stop as building a strong brand presence here earns them an international reputation, which helps them expand, industry players from China told The Business Times.
As at end-June, there were about 184 outlets run by 32 Chinese F&B brands in Singapore. Roughly nine in 10 of these outlets have opened since the Covid-19 pandemic, said consultancy Momentum Works.
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