China’s Pinduoduo beats quarterly revenue estimates

CHINESE e-commerce platform Pinduoduo beat Wall Street estimates for third-quarter revenue on Monday (Nov 28), helped by Covid-related lockdowns in the country that forced consumers to shop online.

The results sent shares in the company up 10 per cent in US pre-market trade.

Intermittent lockdowns and a recovery in consumer spending helped Pinduoduo and other Chinese online retailers gain business in the July-September quarter.

Pinduoduo said its revenue jumped 65 per cent to 35.50 billion yuan (S$6.8 billion) in the quarter ended Sep 30, surpassing estimates of 30.94 billion yuan, according to Refinitiv data.

Agricultural produce, consumer electronics and beauty products were among categories that performed well, Pinduoduo chairman and chief executive Chen Lei told analysts on a call following the earnings announcement.

Last week Chinese e-commerce giant JD.com reported an 11.4 per cent rise in third-quarter revenue and said it was seeing signs of a consumption recovery. Rival Alibaba Group Holding reported 3 per cent revenue growth for July-September.

“If you look at the industry, we see the competition remains intense and we need to invest patiently in the supply side and step up our investments in technology and innovation to improve the overall supply chain efficiency,” Chen said.

Liu Jun, vice president of finance at Pinduoduo, said further investment would weigh on future profitability.

“We plan to increase our investments to further drive innovations on our platform. As such, we think it’s unlikely that the profit level of the past quarter can be maintained,” she said.

Pinduoduo, founded in 2015, first gained traction among consumers in smaller cities in China, then expanded its reach to top-tier cities.

Since the company last reported quarterly earnings in August, it has also launched an international platform, Temu, which sells affordable made-in-China products, including electronics and clothing, at rock bottom prices mainly to consumers in the United States.

According to analytics firm Sensor Tower, Temu had racked up more than 5 million installs in the United States as of Nov 21.

The platform has quickly emerged as a competitor to Shein, another company that ships low cost products directly from China to consumers in the West.

Pinduoduo executives declined to elabourate on plans or expectations for Temu, saying that it was still in its early days.

“The international business is a new area to explore and we will start from the fundamental needs of consumers and apply the operations and supply chain know-how and experience we have gained over the years and strive to create our own unique value,” Chen said.

Shares in Pinduoduo were up 12 per cent this year before Monday’s gain. REUTERS