Comcast sells US$1.2 billion in advertising for the Paris Olympics
Add BT as a preferred source
COMCAST has sold about US$1.2 billion in advertising for the upcoming summer Olympics and Paralympic games in Paris, a record for the event.
The opening and closing ceremonies are sold out, according to a statement from Dan Lovinger, head of Olympics sales for Comcast’s NBCUniversal, which is broadcasting the games. Over US$350 million of the ad sales are coming from new sponsors. Digital ad revenue also set a record.
The parent of NBC and the Peacock streaming service said over half of the prime-time events will be devoted to women’s sports, making it attractive to advertisers wanting to reach that demographic. BLOOMBERG
Decoding Asia newsletter: your guide to navigating Asia in a new global order. Sign up here to get Decoding Asia newsletter. Delivered to your inbox. Free.
Share with us your feedback on BT's products and services
TRENDING NOW
Profit with purpose: Kim Choo Kueh Chang’s pivot from public listing to protecting heritage
Singapore Kitchen CEO, senior manager charged with alleged fraud, falsifying accounts; both to stay in jobs for now
Yeo’s, Tiger Beer and now Gardenia – flight of food manufacturing from Singapore might be just as planned
Should you sacrifice some CPF Life income in favour of ILPs? Tread carefully
