Comcast sells US$1.2 billion in advertising for the Paris Olympics
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COMCAST has sold about US$1.2 billion in advertising for the upcoming summer Olympics and Paralympic games in Paris, a record for the event.
The opening and closing ceremonies are sold out, according to a statement from Dan Lovinger, head of Olympics sales for Comcast’s NBCUniversal, which is broadcasting the games. Over US$350 million of the ad sales are coming from new sponsors. Digital ad revenue also set a record.
The parent of NBC and the Peacock streaming service said over half of the prime-time events will be devoted to women’s sports, making it attractive to advertisers wanting to reach that demographic. BLOOMBERG
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