ComfortDelGro, FairPrice to link loyalty programmes in new partnership

Vivienne Tay

Published Wed, Jul 12, 2023 · 04:21 PM

COMFORTDELGRO : C52 0% (CDG) and FairPrice Group are linking their rewards programmes so customers can consolidate their spending on daily essentials and gain access to tiered benefits, the companies said on Wednesday (Jul 12).

The move comes as CDG’s private mobility group and FairPrice’s NTUC Link ink a memorandum of understanding. The collaboration will first focus on offering value through loyalty benefits, with plans to jointly offer door-to-door experiences related to transport and daily essentials in the future, said CDG Zig chief executive Stephen Chow.

Under the collaboration, enhancements will be made to CDG’s Zig app and the FairPrice app by the end of the year. These will allow customers to track their in-app spending, points and rewards.

Customers who unlock the joint-tiered benefits offered will also gain access to bonus points, vouchers and deals offered by both FairPrice and CDG. The programme will also use artificial intelligence to offer personalised discounts and offers tailored to customers’ spending habits.

Alvin Neo, FairPrice Group’s chief customer and marketing officer, said that the partnership reinforces the group’s mission to moderate the cost of living in light of protracted inflationary pressures. The programme will also encourage customers to maximise savings when shopping in the FairPrice ecosystem, he added.

Shares of mainboard-listed ComfortDelGro were trading 0.8 per cent or S$0.01 higher at S$1.21 as at 3.50 pm on Wednesday.