adidas is being saved by Pharrell, not Kanye
Pop star helped sell 15m pairs of Superstars
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New York
ADIDAS AG executives are decidedly happy these days, thanks to Pharrell Williams.
While they were throwing euros at Kanye West and letting him run amok in the design department, the sober heads in Herzogenaurach, Germany, pulled out a 45-year-old basketball shoe called the Superstar and put it in Pharrell's hands. adidas declared 2015 "the year of the Superstar" and in March released 50 colour-saturated versions that the soft-spoken pop star promoted in rainbow-laced ads.
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