Alibaba fosters local brands to fight fakes
But critics say scheme is misguided and focus should be on scrubbing its online marketplaces of widespread listings of fakes
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Putian, China
CRITICISED and even sued by luxury brand Gucci and others for facilitating the counterfeit goods trade, Chinese e-commerce giant Alibaba Group Holding Ltd has been quietly piloting a scheme to try to curb fakes at source.
In the coastal city of Putian, in Fujian province, Alibaba is working with 17 shoe manufacturers to cultivate homegrown brands online, revitalise a flagging industry and offer would-be counterfeiters an alternative source of livelihood.
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