Alibaba opens China consumer door to US retailers
Conservative strategy will raise awareness, gain goodwill and prepare it for long-term
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CHINA'S Alibaba Group Holding Ltd plans a major move to win US business this year, by offering American retailers new ways to sell to China's vast and growing middle class.
Anchored by Alipay, the dominant Chinese electronic payment system that works closely with Alibaba and is controlled by its executives, the world's largest Internet retailer is using the calling card of China's consumers to attract US partners, two sources close to the company told Reuters. Long seen as the most potent threat to Amazon.com Inc with US$300 billion in global sales, the moves add up to a conservative approach to expanding in the US, contrary to industry speculation that the company may be plotting a direct assault on US soil.
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