Amazon debuts private-label sportswear
It is selling at least two new product lines - Rebel Canyon and Peak Velocity - that appear to be internal brands
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New York
AMAZON.COM Inc's expansion into private-label activewear is beginning to show up on its website, a move that will generate fresh competition for Nike Inc and Lululemon Athletica Inc.
Amazon is now selling at least two new product lines - Rebel Canyon and Peak Velocity - that appear to be internal brands, according to analysis by business-intelligence firm L2 Inc.
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