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And soon, a 'buy' button on your social network

But marketers will need a well-defined, targeted strategy to get users to click it

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Published Sun, Oct 5, 2014 · 09:50 PM

    DeeperDive is a beta AI feature. Refer to full articles for the facts.

    Washington

    THEY'RE not just for sharing any more: Facebook and Twitter are now looking to play a bigger role in shopping.

    Both major social networks have unveiled plans to start using "buy" buttons on their sites, which could start having an impact on "social shopping" in the coming holiday season.

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