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APB Singapore wants Asia to say cheers to zero-alcohol Heineken

In partnership with EDB, it's investing S$3.8m in new 'de-alcoholiser' at Tuas brewery

Singapore

AFTER becoming the first Asian market for Heineken's zero-alcohol brew Heineken 0.0, Singapore is set to be its supply hub for the Asia-Pacific region, Asia Pacific Breweries Singapore (APBS) managing director Andy Hewson told The Business Times.

In partnership with the Singapore Economic Development Board, APBS is investing S$3.8 million in a new "de-alcoholiser" in its Tuas brewery.

Launched in Europe in 2017 after two years of development, Heineken 0.0 is first brewed the same way as regular lager, then has all its alcohol content removed.

After a soft launch last year, APBS is now embarking on its "largest ever sampling campaign" for the drink, from offices to shopping malls, said Mr...

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