Black Friday bargains are fewer than you think
A smarter way to shop will be to research online, then use trackers to check for product price drops year round
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New York
BEFORE lining up at a retail store or firing up your computer for Black Friday bargains this week, ask yourself one question: Have you ever scored a great deal from the annual post-Thanksgiving shopping bonanza?
If you were hard-pressed to think of something, you would not be alone. Black Friday, which has traditionally been the moment to flock to stores for steep discounts, and which has evolved to also include major online sales events for retailers like Amazon, Best Buy and Walmart, is not all that it is billed to be. We asked J D Levite, the deals editor of product-recommendations website The Wirecutter, for some data on just how beneficial the deals are on Black Friday - and the answer was not encouraging.
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