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Black Friday less frenzied as millennials opt out
They are spreading out more widely the days when they open their wallets amid online options
Add BT as a preferred sourcePublished Thu, Nov 24, 2016 · 09:50 PM
New York
IF YOU'RE in the retail business in the United States, you probably really care about these two things: millennials and Black Friday.
But more and more, these two big drivers of the industry don't mix inside stores - a dynamic that is reshaping one the country's biggest shopping days.
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