Bulgari's Octo watch hits the sweet spot
The Italian luxury brand wanted to create a lasting impression for it with long exposure
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AFTER bombing us with ads of its Octo watch in the past three years, Bulgari's CEO, Jean-Christophe Babin, declares mission accomplished.
You couldn't have missed it. The picture of the elegantly slim, octagonal timepiece with a clean-cut dial was virtually everywhere, in major newspapers and magazines. And, after the long exposure, the image of the watch must have stuck in your memory with this subliminal message: the Octo is not just the mainstay but the face of Bulgari's watch line.
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