Bundesliga uses digital strategies, social media to expand Asia fan base

Singapore

WITH the globalisation of football well into full swing, Germany's Bundesliga can count itself as one of the driving forces behind the sport's ever-growing appeal in Asia as the league continues to grow as a commercial powerhouse.

Last year, the 36 professional clubs across its Bundesliga and Bundesliga 2 divisions broke the four billion euro (S$6.5 billion) barrier for the first time, with signs suggesting that the league will continue to grow in Asia.