Chat with a cat? Ad agency says you can

New York

FOR months there has been excitement among the cat cognoscenti about the Catterbox, described in a viral video as "the world's first talking cat collar". Made by a science outfit called Temptations Lab, the collar was said to record your cat's utterances, translate them into human words and say them aloud.

You could pick a voice for your cat (Frenchman? Baritone Aussie?) via a smartphone app.