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In China, retailers cash in on 'she' economy for Women's Day
The women-targeted market or 'she' economy is expected to account for US$700 billion by 2019
Add BT as a preferred sourcePublished Thu, Mar 8, 2018 · 09:50 PM
Beijing
CHINESE retailers are cashing in on International Women's Day, offering coupons and discounts on sportswear, cosmetics and healthcare to get women to spend more, dubbing the day "Queens' Day" and "Goddesses' Day".
Across the globe, women are hosting workshops, protests and dinner parties to celebrate the women's rights movement and press for progress on gender equality.
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