China's wealthy 'little sisters' powering the economy

Beijing

THEY are typically over 30 years old, educated, hardworking and unafraid of asserting their spending power. Some have children, but many others choose not to, preferring to save all their money for themselves.

China's "little sisters", a term used to avoid citing a women's age, have emerged stronger during the Covid-19 pandemic, partly due to the release of several popular TV shows highlighting this category of women in society.